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The Boren Group Seller's Advantage Plan
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A Proven Plan that Gets Properties Sold!
I.                   Get the property ready to sell.
The first step of the Boren Group Seller's Advantage plan is remove any and all obstacles to selling your property. In this step the we will meet with you and go through a check list of property, market, and environmental conditions that may have an impact on selling your property.
II.               Get a professional opinion of the condition of the property.
While we advise you on a host of real estate matters, we are not a professional home inspector. So in step two of the Boren Group Seller's Advantage Plan we are going ask you to have a professional come in and do a general home inspection. That will alert us to any conditions of the property that may impact its salability and will allow us to identify any repairs or improvements that might be advisable to do to get the property ready to be sold.
III.            Get a third party opinion of the market value of the property
Step three of the Boren Group Seller's Advantage Plan is designed to make sure that a buyer will be able to get appropriate financing on the property. In this step we will recommend that a professional appraisal be completed. By getting an appraisal done before you put your property on the market, you can be that much more comfortable that any offer you end up accepting is a fair and reasonable offer, and that the buyer will be able to get financing to support that offer.
IV.             Put the buyer at ease with a home warranty.
In step four you are going to put the potential buyer’s mind at ease. Our experience tells us that when you offer an Home Protection Plan as part of the sale you get faster, higher priced offers. Why? Because the vast majority of buyers will be stretching to buy your property, and knowing that they don’t have to worry about potential issues with the major mechanical systems gives them the confidence to make you a fair market value offer.
V.                Implement a strategic pricing and marketing strategy.
Step five of the Boren Group Seller's Advantage Plan involves defining a specific and detailed pricing and marketing strategy. In this step we will share with you the pricing strategies and marketing activities that are proven to help sell properties. Highlights of those include;
                    A.        A pricing strategy that puts the property on the market at 105% of the appraised value and then suggests price adjustment of 5% every 45 days.
                    B.        A marketing plan that includes multimedia exposure, broker tours, open houses and the like.
                    C.        Ongoing frequent and detailed reporting and communication on the status and effectiveness of sales process.